Offering superior quality, fabric and design, the best-selling Ether Shorts from Zoic is an industry favorite. Go incognito with our Ether camo. A fun twist on our best-selling shorts, packed with features and built to last, delivering performance for all types of riders in any trail conditions: cross country, all-mountain, freeride, downhill and even around town. Worn and loved by both avid and casual riders, these can easily take you from the trail to street seamlessly. It's everything you want in all-mountain shorts, checking all the boxes, style, comfort, and function. Packed with features that make them the go-to short for any avid trail rider or weekend warrior. The original mountain bike lifestyle brand, est. 1994. ZOIC created the first mountain bike shorts over 25 years ago, introducing tech-blended comfort to the swelling ranks of fat tire fans. This heritage of innovation and exploration infuses our designs today, inspiring people to hop on a bike and ride, from entry level mountain bikers to downhill deviants, back road travelers to urban commuters. We are a team of passionate mountain bikers, road cyclists, hikers, runners, surfers and swimmers. We tap the pulse of our lives outdoors to drive new developments. And we saddle up every chance we get, sometimes to test our latest gear, but more often for a fresh gulp of that freedom of biking we first tasted when the training wheels came off.